A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty

Description: BOOKS MUSIC DVD'S & FILMS GAMES TOYS & LEGO A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, Bedbury, Scott, Good Condition Book Title: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century Format: Product Category : Books Weight : 0.23 kg Condition : GoodWidth : 13 cmHeight : 1 cmLength : 21 cmAuthor : Bedbury, ScottBinding : paperbackGenre : BUSINESS & ECONOMICSISBN : 0142001902List Price : 18.9Publication Date : 2003-02-25Publisher : Penguin Publishing Group

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Book Title: A New Brand World: Eight Principles for Achieving Brand Leadershi

Genre: BUSINESS & ECONOMICS

Number of Pages: 240 Pages

Language: English

Publication Name: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Publisher: Penguin Putnam INC International Concepts

Publication Year: 2003

Subject: Marketing

Item Height: 213 mm

Item Weight: 222 g

Type: Textbook

Author: Scott Bedbury, Stephen Fenichell

Item Width: 140 mm

Format: Paperback