Description: Social Marketing and Behaviour Change : Models, Theory and Applications, Hardcover by Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang, ISBN 1782548149, ISBN-13 9781782548140, Like New Used, Free shipping in the US This multidisciplinary book reviews the most validated models of behavior change for researchers, students, and government officials interested in social marketing. Following a brief overview of the theory behind social marketing, the authors delve into an in-depth exploration of the seven models most relevant to social marking induced behavior change: cognitive, conative, affective, socio-cultural, ecological, multi-theory, "consumer" behavior, and social change. Th concludes with a thoughtful consideration of the broad reaching impacts and possibilities of social marketing and behavior change. Annotation ©2015 Ringgold, Inc., Portland, OR ()
Price: 195.28 USD
Location: Jessup, Maryland
End Time: 2024-11-05T05:22:47.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Social Marketing and Behaviour Change : Models, Theory and Applic
Number of Pages: 448 Pages
Publication Name: Social Marketing and Behaviour Change : Models, Theory and Applications
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Subject: Marketing / General, Consumer Behavior, Marketing / Direct, Marketing / Research
Publication Year: 2014
Item Height: 1.1 in
Item Weight: 27.7 Oz
Type: Textbook
Item Length: 9.4 in
Author: Linda Brennan, Lukas Parker, Torgeir Watne, Dang Nguyen, Wayne Binney
Subject Area: Business & Economics
Item Width: 6.6 in
Format: Hardcover
